DEMO International 2016
Maple Ridge, BC – That’s a wrap for DEMO International® 2016! This three-day forestry event, the flagship event of the Canadian Woodlands Forum, is one of North America’s largest and most distinctive outdoor equipment shows. It takes place every four years in a different location.
The 2016 edition of DEMO International® welcomed 7,366 visitors over the three days of the event. This “all live and in action, in-woods” equipment show featured the latest technologies in equipment, products and services covering all aspects of woodlands operations.
“The 13th edition of DEMO International® was a great success, providing over 100 exhibitors the opportunity to showcase their equipment, products and services in a unique forest setting,” said Peter Robichaud, Executive Director of the Canadian Woodlands Forum. “The Malcolm Knapp Research Forest was the ideal venue and provided for the diversity of forest and operating conditions found on the west coast; it was truly a world-class site. This was validated by the thousands of industry people and delegations that visited the show over the three days.”
At the heart of DEMO International® is the show’s live equipment demos, and this year’s edition did not disappoint. It was obvious that exhibitors had invested considerable time and money into their displays to ensure this was a one-of-a-kind event. Likewise, the backdrop of the beautiful UBC Malcolm Knapp Research Forest helped make it a world-class experience.
Along with thousands of Canadian delegates, the show also welcomed international visitors from New Zealand, Australia, Finland, Brazil, the United Arab Emirates, India, the United States, the United Kingdom, and France.
“Thursday’s opening was very strong, with the single largest attendance of any DEMO opening day,” said Mark Cusack, National Show Manager with Master Promotions Ltd., producer of DEMO International®. “Friday was a little wet but certainly didn’t deter the true logging enthusiasts! Saturday started slow but there was a steady stream throughout the day. Overall, exhibitors were very pleased with the numbers and the quality of the visitors coming through. We received lots of positive feedback about the interest they had from many companies across Canada, USA, and Europe, as well.”
Alongside the trade show aspect to DEMO International®, there was also a focus on education at the show. The Malcolm Knapp Research Forest is dedicated to facilitating learning about forests and nature, and the show team organized site visits from area students of all ages.
“While DEMO was an immense challenge, it was also very rewarding,” said Paul Lawson, Director, UBC Research Forests. “We were able to bring 200 of our own UBC Forestry students, as well as over 100 students from other Post-Secondary Institutions from around BC to the show, in addition to 350 K-12 students who attended through the DEMO school program.”
He added: “I had many comments from these students and from their teachers that this was an invaluable experience beyond compare both in the classroom and in the field. By that educational measure we judge DEMO to be an unparalleled success.”
The show was preceded by the DEMO International Conference, entitled Canada’s Forest Sector – Adapting to a New Reality. It provided 350+ delegates with a comprehensive program of more than 60 technical presentations, addressing why the adoption of new technologies, best practices and innovation is critical to ensuring a successful and competitive forest sector.
The next edition of DEMO International® will take place in 2020, in a new, yet-to-be-determined location. To keep track of the show, stay tuned to www.DemoInternational.com and follow the show on Facebook.
The CWF is a not-for-profit membership based organization recognized for its commitment to improving the efficiency and profitability of knowledge-based woodlands operations. The programs and services offered by the CWF help foster improved communication and business relationships, and provide the opportunity for members to network and share best practices, technologies and innovation.
The UBC Knapp Research Forest has been helping fill the need for research, demonstration and education on 5,153 hectares of land owned by the University of British Columbia since 1949. The Knapp Forest is a unique “working forest” that contains stands ranging from new plantations to old growth and is accessed by a network of over 180 kilometers of forest roads, bridges and trails. It also contains a working sawmill and a retreat center at Loon Lake. The Knapp Forest is truly a multiple use research forest, providing an ideal location and forested venue for an event of the scope of DEMO International® 2016.
Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit www.masterpromotions.ca.